0:00
/

Richie French launches LXRY ICE

I met Richie recently at the Hospitality Expo in Dublin.

Frozen tap water in your fancy cocktails?

Sometimes that water doesn't taste so good.

Finally, you can say ... eh, no thanks!

Richie French has a 'cool' new product on the market.

It’s called The LXRY ICE Collection. 🧊

He's leveraged his role in the family business Pure Irish Ice to innovate at the top of the market.

#innovation #smallbusiness #ireland #hospitality #bars #cocktails

Discussion about this video

User's avatar

Ready for more?