During the summer slowdown, when many are off in the sun and I’m just back, I'm sharing some of my archives for those who want to time travel back a decade.
My personal brand side hustle business 'Connector' grew from being a name for my meetups to becoming a digital agency, and later operated as an 'Open Innovation Studio'.
We were based in the heart of Dublin's cultural quarter, namely Temple Bar, from 2015 - 2020. We moved into what was the Sebastian Guinness Art Gallery - ironically, we ended up running Instagram gallery evenings with drinks and DJs in the studio.
At the time, we were at the heart of Dublin's digital community, and there are many happy memories being an event space for friends and clients.
The lessons I take away from this time are:
* Invest in your brand so it looks attractive in the real and digital worlds
* Create a brand home where your brand comes to life
* Make the studio very ‘Instagrammable’ for the team and visitors
* Make your office / studio a welcoming space for your community
* Offer free engaging events and use them to highlight local talent
* Attract attention with a visible high street location
* Bring your brand to life with high-impact installations (e.g. our studio lights)
Here are some of our work and events from this time when the Connector brand came to life in Temple Bar.
What cool spaces have you seen?
Enjoy 8-)
Preview my new book The Assets Ladder on www.theassetsladder .com
#dublin #templebar #ireland #socialmedia #innovation #studio
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