ChatGPT Killing Graduate Roles and Breaks the Career Ladder: Irish Book Offers ‘Assets Ladder’ Alternative.
Things are changing fast for workers. This is a very important conversation for families to have right now.
I hope you will forgive me when you hear how busy I have been. Sometimes you just have to get the main thing done and forget all the rest. This is especially true when you are writing, editing, designing, and promoting a book etc.! Oh, and looking after a little boy less than two years young!
Ok, that’s enough about the dog eating my homework. Now, a quick update on my new book and my homemade PR campaign.
I will share the media release text below, and you can find some of the current coverage on my website, with more coming in the next couple of weeks. My own PR has landed national and regional coverage, so I’m pretty happy about that return, and it is only getting started.
Yesterday, The Irish Times also included me in this article:
How to AI-proof your career to ensure employment longevity
If AI job losses mean linear careers are only 20 years long, how can you protect your career and your financial security?
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Listen to me with Bobby Kerr on Newstalk on Sat 21st Feb @ 8.45am
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I’ll be back sooner with more good stuff for you.
I’m here to help, so if you like any of these ideas, get in touch.
I’m available for short engagements from a few hours to a few days, or longer if required. I now help individuals (planning / building), groups (intergenerational workshops), and organisations (talent engagement) to multiply their lifetime value with the creation of assets.
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MEDIA RELEASE - ‘LEARN EARN OWN’
For immediate release
ChatGPT Killing Graduate Roles and Breaks the Career Ladder: Irish Book Offers ‘Assets Ladder’ Alternative.
For 100 years, we were told a simple story. Study hard. Get a job. Climb the ladder. But today the traditional Career Ladder is broken. The data is damning. Since ChatGPT’s launch in November 2022, graduate and junior positions in the UK and Ireland have fallen by approximately 32% (The Guardian), while only 6% of Gen Z workers view climbing the corporate ladder as their primary career goal (Deloitte).
Meanwhile, 85% of workers globally report feeling disengaged at work (Gallup). Dublin-based digital innovator Conor Lynch has released Learn Earn Own in response to a growing global workforce crisis, as workers increasingly face disruption from AI and automation. It’s a practical career design playbook and toolkit, where workers are shown how to create multiple income streams, instead of focusing on a single-income career.
Learn Earn Own reads nothing like traditional career advice and more like a user manual for the future of work, where more people will navigate employment and self-employment. The book is for those who are done building someone else’s future and want to design their own.
The author dismantles the myth that assets are only for the rich and replaces it with three simple steps anyone can adopt: learn more skills, earn more income, and own more assets. He introduces ‘The Assets Ladder’ framework, which helps workers transform their prospects by owning career assets, including digital content, digital products, a powerful personal brand, and collaborative career ventures.
Learn Earn Own is a career strategy toolkit packed with maps, scorecards, templates, and AI prompts. The free companion web app creates multiple personalised career paths for those who want to explore how to own more of their work.
Lynch says: “I talk to so many workers who are worried that relying on one employer and one income is no longer a safe bet. Most people are smart and work hard, but their rewards don’t match their efforts - they are leaving money on the table. So I show the ambitious and talented how to create careers that compound.”
“The future of work isn’t a job. It’s a portfolio. But this isn’t about quitting employment - it’s about not letting your job be your only plan. Jobs are temporary, assets are forever.”
About the Author
Conor P. Lynch is a digital innovator and educator who had his first personal brand website in 1999, whilst on the career ladder. He grew his digital agency, Connector, from a side project into a seven-figure business, later acquired by Granite Digital. With award-winning experience building global brands and training over 5,000 professionals, he now helps individuals and organisations multiply their potential by empowering talent to take ownership of their careers. ___________________________________________________________________________
Book Details: Learn Earn Own is available now on launch special pricing on Amazon in full colour paperback (€12.99), black & white paperback (€9.99), and Kindle eBook (€3.99) formats. You can order in bulk directly from the author, and the book is available to order via bookshops and library databases. The audiobook format will follow shortly.
Media Contact: [Conor P. Lynch] [Author] [conor@conorlyn.ch] [+353 86 811 8833] [www.conorlyn.ch]
Key Statistics at a Glance:
Recent Gallup research shows that 85% of workers globally are disengaged at work, costing (Gallup 2025)
Portfolio Careers: By 2030, it is forecasted that half of all professionals will manage “portfolio careers,” which include freelancing, consulting, and other independent work. The Future of Work (OECD 2019)
In the UK job market data (from Adzuna), graduate jobs, apprenticeships, and junior positions had fallen 32% since the launch of ChatGPT in November 2022. (The Guardian 2025)
Now, only 6% of Gen Z say reaching senior leadership is their primary goal, according to recent research by Deloitte. (Deloitte 2025)
Photos: Link to photos: https://bit.ly/Conor_Lynch_Book
ENDS