What if the problem was never the ladder, but which ladder you were climbing?

Most people spend their career climbing a ladder someone else owns, which is no longer working for most. Entry-level jobs are disappearing, and 94% of Gen Z don’t want to climb the Career Ladder.

I teach a different model: the Assets Ladder, one you build and own yourself, made up of Career Assets: skills, personal brand, content, products, networks, and know-how. One that compounds over time, while jobs disappear.

I’m the author of Learn Earn Own: From Career Ladder to Career Assets, a career strategy toolkit (maps, scorecards, templates, AI prompts) for anyone who wants to learn more skills, earn more income, and own more assets - without quitting their job or becoming a full-time entrepreneur.

I don’t think careers should be built solo. That’s why I created Collabie, a collaborative career experience: small groups come together to learn, build projects, and create new income streams, and leave with real, personalised next steps.

If you’re rethinking which ladder you’re climbing, or building career strategy for others, this book is for you. My career was by accident, but I hope I can help you craft yours by design.

Welcome to your future.

For thirty years, I did what I was told a career should look like. I got the job. I climbed the Career Ladder. And somewhere in those thirty years, I noticed the Career Ladder was breaking slowly, at the top, at the bottom, in the middle.

In 2010, I started working for myself full-time. I left the Career Ladder as I built my own company, Connector, from a personal blog and a handful of meetups into a business I eventually sold.

This book started as a question I couldn’t shake: if the old career model isn’t delivering what it promised, what replaces it? Not a faster ladder. Not a longer one. Something else entirely.

The Assets Ladder is my answer. It’s the framework I wish someone had handed me twenty years ago - not a better way to climb, but a way to own more of what you build while you climb.

I’ve since taught digital innovation to thousands of professionals across Ireland and beyond, from people at EY, Deloitte, Huawei, and Bank of Ireland, to small businesses and solopreneurs.

This isn’t theory borrowed from someone else’s slide deck. It’s the model I use myself - built from three decades building a career with one exit. It’s everything I learned creating Career Assets.

You don’t need permission, capital, or a masterplan to start. You need a different career map, a different ladder. This book will show you one worth climbing.

Read the full eBook, taken from my highly-rated new book Learn Earn Own.

Download 60+ pages in full colour from my website www.theassetsladder.com

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You can now purchase my books in eBook, black & white, or colour editions on Amazon. These books are part of the same Career Design series: ‘Learn Earn Own’ is the essential edition, while ‘The Assets Ladder’ is the professional edition.

amazon.com/author/conorlynch

Special Summer Offer for Learn Earn Own B&W Edition @ €10

Or grab the Kindle Edition for €2.99.

From Career Ladder to Career Assets: Futureproof your work in the Age of AI.

For over 100 years, we were told a simple story: Study hard. Get a job. Climb the ladder. But today, the Career Ladder is broken, and single-income careers are risky.

The future of work isn’t a job. It’s a portfolio. However, this isn’t about quitting employment - it’s about not letting your job be your only plan. Jobs are temporary, assets are forever. Jobs pay, but assets compound.

This book busts the myth that assets are only for the rich and instead offers three simple steps anyone can adopt: learn more skills, earn more income, and own more assets. You don’t have to be an entrepreneur, but you’ll learn how to be an experimenter.

This isn’t just a book. Learn Earn Own is a career strategy toolkit packed with maps, scorecards, templates, AI prompts, and digital tools. You’ll learn how to build Career Assets, which include your skills, a powerful personal brand, digital content, digital products, connections, portfolios, and know-how.

Inside, you’ll learn how to:

- design your own future and stop building someone else’s

- own more of your work and stop leaving money on the table

- earn more without working more to become more independent

- create multiple personal career ideas with our tools & templates

About the Author

Conor Lynch is a digital innovator and educator who grew his personal brand ‘Connector’ from a side hustle into a seven‑figure business. With award‑winning experience building global brands and training over 5,000 professionals, he now helps ambitious individuals, groups, and organisations build assets with long-term value.


Practical Tools and Frameworks

• The Assets Ladder Map: a structured way to make smart, low-risk career moves.

• Career Assets Scorecard: measure your skills, brand, and reputation to see where to grow.

• The LEAP Score (Lifetime Earnings & Assets Potential): estimate your earning and ownership capacity.

Who’s this book for?

• Starting out: graduates and early-career professionals who want to build a strong, future-proof foundation.

• Starting over: career changers seeking more meaning, freedom, or stability in uncertain times.

• Starting up: entrepreneurs, creators, and innovators ready to turn skills and ideas into scalable assets.


amazon.com/author/conorlynch

I’m sharing Chapter 1 of ‘Learn Earn Own’

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Amazon Book Reviews for Learn Earn Own + The Assets Ladder

Conor P. Lynch

Here are some of the book reviews from the various Amazon websites for my two book editions:

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50 people. One boat. Zero small talk that stayed small for long.

The energy from the second people stepped on board told you everything.

We totally rocked the boat!

This wasn’t a networking event, it was a room (well, a deck) full of people genuinely curious about each other. TELL, SHARE, ASK in action, except this time with the Liffey as the backdrop.

New connections made. New collaborations probably already in motion. New friends - the kind you don’t expect to make at an “event” but somehow always do at a Collabie one.

And to everyone who came aboard: thank you for bringing the energy that made this the best Collabie yet.

More of these coming. If you were there, drop a comment on who you met. If you weren’t, you’ll want to be at the next one. Might be on dry land this time …

Huge thanks to Dani (Nomad Eire), Valentina, Reve and Supriya for helping pull this one together; it wouldn’t have happened so smoothly without you.

Some of the photos and videos from Saturday are here.

Work Together, Win Together.

www.collab.ie

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Networking events are broken

You show up.
Make awkward small talk.
Collect business cards you’ll never use.
Go home wondering why you even bothered.

So we’re doing things differently.

🚤 NomadÉire x Collabie invite you aboard for an unforgettable Career, Collaboration & Networking Experience on the River Liffey.

Join us on a boat in Dublin to connect with ambitious professionals, founders, freelancers, creatives, and career-driven people looking to grow together.

Whether you’re looking for your next client, collaborator, mentor, business partner, investor, job opportunity—or simply inspiring conversations—this evening is designed to help make it happen.

How it works

Upon arrival, you’ll be assigned one of six colours and join with a small group.

Each person shares:

➡️ I AM — Who you are and your story
➡️ I HAVE — Your skills, experience and resources
➡️ I WANT — The opportunities, introductions or support you’re looking for

Then your table gets to work for you.

💡 Fresh ideas.
🤝 Warm introductions.
🚀 Career opportunities.
💼 Business collaborations.
✨ Genuine connections.

This isn’t networking.

It’s collaborative problem-solving with people who actually want to help each other succeed.

No awkward mingling.
No standing around wondering who to talk to.
No wasted evening.

Just meaningful conversations, practical opportunities, and a unique experience cruising through Dublin with incredible people.

Come learn. Connect. Collaborate. Expand your network, and your opportunities.

🎟️ Places are intentionally limited to keep the experience personal.

When they’re gone, they’re gone.

Presented by NomadÉire × Collabie 🚤✨

Register

Message Conor or Dani, or register for a free ticket here:

Meetup.com

This event is hugely popular with limited tables, so we will do our best to replicate the Collabie on a boat! But expect lots of good chats!

Subscribe now

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Networking events are broken.

You show up, make small talk, collect business cards you’ll never look at, and leave wondering why you bothered.

So I created something different.

Collabie Live is coming to the NYX Hotel Portobello with an intimate evening for just 30 people at 5 tables, overlooking the Grand Canal.

The format is simple but works like a board game!

Upon arrival, you get assigned one of six colours. At a table of six, each person gets the opportunity to map and share where they are and where they want to be:

→ I AM - your story

→ I HAVE - your skills and resources

→ I WANT - the help you need

Then the table goes to work for YOU.

Ideas and actions.
Live introductions.
Real collaboration.
Actual outcomes.

No stuffy meeting rooms. No awkward mingling. No wasted evening.

Only 30 places — when they’re gone, they’re gone.

🔗 Details and tickets:

Eventbrite
Meetup.com

#Collabie #FutureOfWork #Dublin #Networking #Collaboration


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Thanks to Valentina Quezada for her help in creating this video for Collabie recently.

A perfect example of a collab in action!

#collabie #futureofwork #careers #work #jobs #collabs

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One of the advantages of a book is that they are great for gifting. It’s an effective way to get your ideas out there, all packaged up in a nice book.

Writing a book is not for everyone, but creating physical products has never been easier. Much of my commercial success came from relationships that began with gifting unique physical products to people I admire and want to work with.

What started with gifting my book ‘Learn Earn Own’ to Gina London at her postal address, ended up with a very insightful article about the book in the Sunday Independent newspaper in Ireland last week.

I popped it in the post along with some postcards. She received it, said ‘what a cool book’ and we set up an interview.

Thanks to Gina for being so warm and welcoming, even though some may see this as a cold outreach. Not Gina, she was super friendly.

Read her article here about the book here on Independent.ie

Keep an eye on other media coverage on www.conorlyn.ch and check out my new event format Collabie - Create Collaborative Careers.

If you are in the media or content creation and are interested in careers and the Future of Work, message me, and I can send you a review copy.

Have you sent any interesting gifts, and what were the results?

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We all know the world of work is changing. Gone are the days when people joined a company in their 20s, climbed the ladder for four decades and retired with a gold watch, a farewell party and a nice pension.

Today, we move jobs and sectors more often and increasingly juggle side-projects, consulting work, entrepreneurial ventures and portfolio careers. Now throw in the ongoing uncertainty surrounding the impact of AI.

When I recently spoke with Irish entrepreneur, educator and author Conor Lynch about the changing world of work, one phrase he said to me stood out. “There was no book for that.”

He wasn’t talking about artificial intelligence or some future workplace scenarios. He was describing his own career as someone who moved between employment, entrepreneurship and business ownership, often finding himself in situations that conventional career advice didn’t address effectively.

Conor believes millions of us face similar challenges. From graduates wondering what jobs will still exist in 10 years, to mid-career professionals questioning how technology will reshape their industry, many of us feel we’re in choppy waters without compass or charts.

His response has been to write the book he wishes he had read when he was starting out.

In Learn, Earn, Own, Conor doesn’t just describe the stormy work currents. He offers what he calls a “practical playbook to navigate the overlap of employment, entrepreneurship, collaboration and personal ownership”. It is a framework to help make sense of careers that don’t follow a straight line.

After studying marketing at UCD, Conor built a career in digital marketing before launching his own agency, working with global brands including Sony, Volkswagen, Huawei, EY and CPL. He sold the business in early 2020.

Not your traditional career path progression. And reflecting on where he’d come from was Conor’s light-bulb moment.

“We study for careers on the career ladder,” he told me. “But there was no map for somebody who wanted to navigate both employment and entrepreneurship.”

Employment, consulting, freelancing, side ventures, advisory work and entrepreneurship are no longer separate categories. They can be different chapters of the same career.

One of the more interesting concepts in Conor’s book is the idea of “career assets”.

Typically, we measure professional success through job titles, promotions and salary increases. Conor points out many people overlook other important strengths, like our expertise, relationships, intellectual property, professional communities, digital content or personal brands. Unlike a job title, they can continue to create value even when a role changes or disappears.

In Conor’s own case, a personal brand he developed years ago eventually led to business opportunities, clients and ultimately the successful sale of his company.

He’s not advocating we each quit our job and become an entrepreneur. But he is asking us to consider what would remain, if your current role disappeared tomorrow.

For some people, the answer might be a network. For others, it could be a reputation, a specialist expertise, a portfolio of work or a side project that has grown steadily over time.

As AI continues to reshape industries and organisations continue to evolve, these assets are becoming increasingly important. They provide options, flexibility and resilience at a time when certainty feels in shorter supply than ever.

Another theme running throughout Conor’s book is collaboration.

Many of us still approach careers as individual pursuits. We update our CVs, pursue qualifications and focus on our own advancement. Conor believes the future depends more heavily on our ability to work with others.

That conviction is also what led him to create a workshop and networking platform called Collabie. The goal is to help people find meaningful opportunities to work together, rather than relying on chance encounters at networking events.

As the website states: “The future of work isn’t just jobs or going solo, it’s networks of people building things together.”

His point is not really about technology. It is about recognising how complex opportunities often require multiple skills, multiple perspectives and multiple contributors.

Some of the successful people I have worked with are happy not to be the smartest person in the room. Instead, they are the people who connect others, share opportunities, build partnerships and create communities around ideas.

While some people are perfectly happy to stay in traditional career paths and have no desire to build side projects or portfolio careers, Conor observes that a growing number of us are looking for practical ways to prepare for a more fluid future.

That’s why I want to make sure and share one particular piece of advice from Conor: “Dig the well before you’re thirsty.”

The future of work may not arrive exactly as anyone predicts, but we can all agree that technology is reshaping roles. Careers are becoming less linear, and the skills that helped us succeed in the past may not be enough for what comes next.

So, while we can’t control every change coming our way, we can invest in the relationships, expertise, adaptability, judgment and a new playbook to help make us more valuable for wherever the next wave may take us.

LOOK & LISTEN

Get your copy of Learn Earn Own

You can now purchase my books in eBook, black & white, or colour editions on Amazon. These books are part of the same Career Design series: ‘Learn Earn Own’ is the essential edition, while ‘The Assets Ladder’ is the professional edition.

amazon.com/author/conorlynch

As you may know, I was temporarily out of action recently after getting my appendix removed.

Before this, I ran some successful experiments with a new event format for Collaborative Careers, called Collabie. The idea is from my Future of Work book, ‘Learn Earn Own’.

The Future of Work isn’t just jobs or going solo; it’s groups of people building things together.

Collabie is where you can join forces with other like-minded people to create ideas, projects, apps, income, and assets, etc. I aim to have experts in AI & Automation on hand to help guests, too.

I will run another small, invitation-only private event. Everyone will get to participate in my new Collabie experience and introduce themselves to others there in an Open Mic section.

Message me if you would like to come along on Wednesday, 17th June in a secret Dublin 2 location, 6-8pm.

After this small event, I will open the event up to a bigger audience in a bigger venue.

Maybe even a launch party …

Armed with a letter from my doctor, I recently headed to St. Vincent’s Emergency Department, did a bunch of tests, and … I had acute appendicitis, so there was an operation the following morning.

So it ended up as 5 nights in St. Vincent’s, with Aisling and Daniel keeping my spirits up.

I knew I felt a bit off recently ... very, very mild discomfort, but slowly getting worse.

Feel pretty good now and well rested.

Get those pains and aches checked out, no matter how insignificant they may seem!

So that’s why I have been so quiet lately … !

But I’m back now, and excited to run more Collabie events!

Read more

My latest collaborative event format is for groups of 6 people at tables, with no limit on the number of tables in the room when the events are fully launched. The materials include an A3 / A2 board, instruction cards, and colour-coded trackers for each player to plan their next three years’ work. A draft version is shown on this page.

As you may know, I run Career Lab events in Dublin where I test new event and workshop ideas, so follow me here for details.

My background includes designing and delivering engaging educational experiences. So if you would like me to take your ideas and turn them into assets like books, workshops, courses, events or web apps, let’s talk.

Email: conor [@] conorlyn.ch

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CONORLYN.CH ARCHIVES

Some of my previous events are shown below.

Here are some of the book reviews from the various Amazon websites for my two book editions:

Learn Earn Own - Essential Edition
The Assets Ladder - Professional Edition

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During the lockdowns of 2020-21, I used the time to interview some of Ireland’s most interesting business people I could track down. I also chatted to others from around the world, and I saw some patterns emerging. Get a job, do a side-hustle and do your own thing was common.

I quickly saw that the 100-year-old Career Ladder was no longer relevant to most people and that most career plans were mostly text. I saw a gap for a new career tool with more visualisation, collaboration, and maybe even some gamification.

While new to ‘careers’, I was very experienced in education, design thinking, product development etc. I started running events in Dublin called Career Lab to meet people and sense-check my ideas. I was on track. I dipped in and out of this project while working on other things, getting married and starting a family etc.

Thanks to my interviewees:

Adrian Avendano, Amanda Scott (Personal Boardroom), Anthony Quigley (Code Institute / Corporate Governance Institute), Ariana Dunne, Conor Cogan (Beardedman Ireland), Daniel Kramer (The Control Room), Danielle Curtis (Legal Diaries), Dr. Domingo Sanchez (ISAAAC), Dr. John Teeling (Great Northern Distillery / Cooley Distillery), Dylan Bradshaw (Dylan Bradshaw Salon), Ekaterina Solomeina (Future London Academy), James Burke (James Burke Consulting), Jass Foley, Jennifer Oppermann & Jette Virdi, John McGowan (Unicorn Magic Apps), Johnny Beirne (johnnybeirne.com), Kingsley Aikins (The Networking Institute), Maria Betts (Maria Lucia Bakes), Mark Duffy (Mark Duffy Photography), Michael Kelly (GIY), Norah Casey, and Tori McCann (Torre Barre).

This book draws inspiration from a variety of entrepreneurs, thinkers, writers, and creators. Below is a list of works and authors cited directly or quoted in the text.

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Thanks to those quoted in the book:

• Alex Hormozi 2022 - x.com/AlexHormozi

• Ali Abdaal, Facebook April 9, 2025 - aliabdaal.com

• Arie de Geus, “Planning as Learning”. hbr.org - March 1988

• Bill Burnett & Dave Evans, Designing Your Life - 2016

• Codie Sanchez - tiktok.com/@realcodiesanchez

• Cal Newport - CalNewport.com

• Dan Koe’s newsletter, October 2024 - thedankoe.com

• Daniel Priestley. 24 Assets. Rethink Press, 2017

• David Autor, Massachusetts Institute of Technology (MIT) - 2025

• Derval O’Rourke - Interview with Conor Lynch in 2020 - derval.ie

• Ed Giansante 2024 - www.linkedin.com/in/edugiansante

• Greg Isenberg 2025 - x.com/gregisenberg

• Helen Tupper and Sarah Ellis, Squiggly Careers, amazingif.com

• Joshua Cohen, Apple University, University of California, Berkeley

• Justin Welsh 2024 - x.com/thejustinwelsh

• Mark Tilbury 2024 - MarkTilbury.com

• Naval Ravikant - various content - nav.al

• Nicolas Cole, various content - nicolascole.com

• Richard P. Rumelt, “Good Strategy, Bad Strategy”, 2011

• Reid Hoffman, Forbes, August 26, 2024 - reidhoffman.org

• Russell Brunson, various content - russellbrunson.com

• Sam Altman, Fortune, February 4, 2024 - samaltman.com

• Sarah Chrisp, Entrepreneur.com, February 19, 2020 - wholesaleted.com

• Shaan Puri 2022 - x.com/ShaanVP

• Simon Sinek - simonsinek.com

• Simon Squibb - Instagram, July 28, 2025 - simonsquibb.com

• Stephen Bartlett - stephenbartlett.com

• Terence McKenna - terencemckenna.com

• The Guardian 2025, Adzuna data, June 2025

• Tim Carden, various quotes - x.com/timbuilds21

• Warren Buffett - various interviews

Thanks to those whose journey I mentioned as examples:

Kate Horton (Miss Excel); Ben Francis (Gymshark); Wilfred Emmanuel-Jones (The Black Farmer); Marie Poulin (Notion Mastery); Greg Orlowski + Will Shu (Deliveroo); Niall McGrath (Slicey); Amanda Hocking (Hocking Books); Sarah Chrisp (Wholesale Ted); Eoghan McCabe, Des Traynor, Ciaran Lee, David Barrett (Intercom); Indra Nooyi (PepsiCo); Rachel Carrell (Koru Kids); Daniel Lubetzky (Kind Snacks); Nick Jenkins (Moonpig); Derval O’Rourke (Derval.ie); Diarmuid McSweeney, Niall Horgan, Karl Swaine (Gym + Coffee); Hamdi Ulukaya (Chobani); John Teeling (Great Northern Distillery); David + Stephen Flynn (The Happy Pear).

Articles / Reports

• Eurofound / Adapt Report 2022, via EU-LFS (Labour Force Survey).

• Gallup. State of the Global Workplace Report. Gallup, 2023

• Goldman Sachs Creator Market Research 2023

• IDEO. “Design Thinking Defined.” IDEO.org, 2020

• MBO Partners / Emergent Research “State of Independence in America 2023” (published in early 2024).

• The Guardian 2025, Adzuna data, June 2025

• Deloitte GenZ Millennial Survey 2025
  

Inspiration (Not quoted)

• Business Model Canvas - Alex Osterwalder & Yves Pigneur

• My First Million - Sam Parr & Shaan Puri

• Seth Godin - various books and content
  

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Careers as we know them are over. The Career Ladder is broken. Linear career paths go nowhere fast. More work is being automated. It is crazy to write this, but it’s true.

As workers grapple with the Future of Work, traditional career professionals are also faced with new challenges. How can they help talent without new thinking, new tools, and templates?

The Future of Work isn’t linear, and lonely. It’s multi-linear and collaborative.

Yes, everything is changing. I even created what I call Multi-linear Careers. To help everyone seeking solutions to these problems affecting workers, I researched the area in depth. I even published a couple of books about Career Assets, namely ‘Learn Earn Own’ and ‘The Assets Ladder’. Although my books have great reviews, my innovative ideas on careers really come to life with my workshops, which focus on personalisation, collaboration, and gamification.

With a background in digital innovation, education, and events, I’m keen to help individuals and groups workshop the Future of Work. Why? Because I think our careers and working lives need to be brainstormed together, and they’re going to be a team game from now on.

I run Career Lab events in Dublin where I test new event and workshop ideas, so follow me here for details. My latest collaborative event prototype is for groups of 4-6 people at tables, with no limit on the number of tables in the room. The materials include an A3 / A2 board, instruction cards, and colour-coded trackers for each player to plan their next three years’ work. A version is shown on this page.

If you would like me to run or design a Future of Work, Career Assets, or Collaborative Career Workshop for you or for a group, let’s talk. Details on my new event format, Collabie, coming soon …

My background includes designing and delivering engaging educational experiences. So if you would like me to take your ideas and turn them into assets like books, workshops, courses, or web apps, let’s talk.

Email: conor [@] conorlyn.ch

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@conorlyn.chI got a 'Dear Conor' letter telling me I had to fulfil my statutory obligations ... oh oh?

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I’m a newbie author, and the book is self-published and self-promoted, so I am giving it a little push. I hope to add it to more libraries and bookshops shortly.

Grab the book in Alan Hanna’s, on Amazon, on Ingram’s or contact me for copies. If you don't need any help with your career, gift it to someone who does.

Below is a free chapter and some of the coverage for the book to date.

If you see the book in the wild, please send me a photo.

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I live in Dublin with my wife Aisling, and our young son Daniel. I wonder what will the world be like when he grows up?

For me the world was full of opportunity as I travelled the world after graduating. I spent time living and working in London, Sydney, San Francisco, and Leiden in the Netherlands. My career journey accelerated in 1999 when I launched my very first personal brand website, which helped me earn a four-year visa to Australia.

I’m an innovator, educator, and author who grew a personal brand side hustle, Connector, into a seven-figure agency, working with clients such as Huawei, Sony, Volkswagen, and EY. After selling the business in February 2020, I turned my focus to careers and the problem of worker disengagement and wasted human potential.

My career has been one long experiment, marked by launching events, websites, brands, and businesses for myself. For others, I earned a living advising global brands, winning awards for digital innovation, and training over 5,000 professionals in digital business. Those experiments taught me that the traditional Career Ladder does not apply to people like me, and is broken for most.

That belief inspired my book Learn Earn Own, which features the Assets Ladder to replace the Career Ladder. There is a second edition called The Assets Ladder, which has some bonus content for career professionals.

Both books offers practical tools like the LEAP Score, Career Assets Scorecard, and Career Assets Map to help people Learn More, Earn More, and Own More. Success today comes from building careerassets: skills, collaborations, intellectual property, equity, and a personal brand that multiplies opportunities.

The books are just the beginning. Watch out soon for more ways for you to engage with me, and let’s innovate together.

www.amazon.com/author/conorlynch

Let’s connect

My previous community Connector was a powerful catalyst for me and many others in their careers. And their lives: some people even got married after meeting their partner at my events.

I want to help make your work work for you, so please connect with me as I start something new. Be part of a community of like-minded people who share your ambition, despite the challenges ahead.

Connect with me, join my online and offline events, participate in the comments section, or support my work creation with a subscription.

linktr.ee/conorlyn.ch

Hope to talk to you soon.

Yours,
Conor